Sabrina Yamaguchi brings more than 7 years of market research experience to Wolrdwide MPG. Her fascination with movie market research began in college at USC. While in school, she took on a research internship at ABC TV Network. Once graduating, she started her research career at Sony Pictures Home Entertainment in the Media & Consumer Research group for 2 years. She then moved over to the Motion Picture side at Sony and worked in the Worldwide Strategic Marketing & Research group for 3 years. There she got to delve into all types of research from international and domestic tracking, to screenings, focus groups and TV and trailer testing. Now on the client services side, she enjoys having the opportunity to work on all types of movies from all studios and production groups. As a member of the MPG team, her focus lies in all aspects of the screenings processes starting from questionnaire design all the way thru to the final report delivery.
