The PeopleMeet Our Experienced Team of Researchers and Strategists

Vincent Bruzzese

CEO
Worldwide Motion Picture Group

Over the past ten years Vincent has worked on over 1,000 films, impacting the development, execution, marketing or release of each one. Vincent Bruzzese began his career as a university professor of statistics and sociology; however, he left academia to join MarketCast (owned by Variety-Cahners) to co-develop their movie tracking product (and prediction models), ushering in a new way of tracking the success of a marketing campaign in the industry. He went on to head up client service for the company, spearheading several new initiatives (all of which are still used today, particularly Strategic Positioning Assessments) and developing relationships with each studio. In late 2001 he joined the emerging marketing research and consulting company to start their entertainment division Worldwide Motion Picture Group, recognizing their vision for innovating both research and audience assessment. During his nine years at MPG, Vincent has developed a worldwide tracking product, making him responsible for two of the three movie trackers in the industry. He also discovered new ways to assess the viability of potential projects or scripts, and has directly impacted the execution of many films through the screening process, authored new ways to craft analysis of creative material as well as advised on the best manner in which to not only communicate to but also reach the intended audience. He is also known as the foremost expert on box-office predictions in the industry today. Due to his work in these areas, his experience in understanding, interpreting and messaging to today’s moviegoers is almost unparalleled. Vincent Bruzzese became CEO of Worldwide Motion Picture Group on April 1, 2013.

Rich Fineza

Vice President
Worldwide Motion Picture Group

Rich has over 15 years of entertainment market research experience, beginning his career on the television client side at Paramount Television in syndication research.  From there, Rich moved to ABC, where he was Director of West Coast Primetime Research managing primary research for the network’s primetime and late night programming.  Rich also held a similar position at the Disney Channel, managing all program testing for the Disney Channel, Disney XD and Playhouse Disney. In 2004, Rich transitioned to motion picture research after joining Worldwide MPG in their Theatrical Team.  Under Vincent Bruzzese’s tutelage, Rich managed the Movie Dailies Domestic Tracker and served as a senior analyst/writer for all theatrical ad tests and custom research studies within the division. In his role as VP, Rich heads up all of the  Worldwide Motion Picture Group’s Syndicated Products, including the aforementioned Movie Dailies Domestic Movie Tracker; the International Movie Tracker, which is a weekly survey of all movies releasing up to 35 days out in the UK, Germany, Australia, Japan and Russia; and the Moviegoers Experience Study which is a quarterly survey on attitudes and behaviors of the American moviegoer on movies and movie going. Rich is a graduate of the University of Southern California, where he earned a Bachelor’s in Communication from the Annenberg School Of Communication and a minor in Film-TV production.

Keely Gillman

Vice President
Worldwide Motion Picture Group

Keely has extensive international experience having personally overseen projects, both qualitative and quantitative, across a wide range of markets including the UK, France, Germany, Spain, Italy, Australia, Russia, Japan and China. She is well regarded in her ability to co-ordinate movie research globally on behalf of major Studios and local Independent distributors, ensuring the extensive Worldwide MPG  infrastructure offers clients unparalleled reach alongside International movie marketing expertise. Her knowledge of the international space and long standing client relationships made Keely the ideal choice to head up our international efforts, not only by managing our projects around the world, but in building an extensive worldwide infrastructure. Keely began her career at Millward Brown, gaining over 5 years experience across a wide range of research methodologies and product areas. From this broad base, Keely then spent 7 years at First Movies International, specializing in International movie research.

Perry Katz

Consultant
Worldwide Motion Picture Group

Perry Katz has been involved in the areas of marketing and research within the movie industry for over 20 years. He has served as Head of Marketing for Universal Pictures where he managed all areas including research, media, creative advertising and publicity/promotions. Prior to running the department, he was Senior Vice President of Marketing and Senior Vice President of Research. Before joining Universal, Perry was Senior Vice President of Research for MGM/UA (where he created that company’s first in-house research department). While at MGM/UA he was involved in the creation of the motion picture industry’s first industry wide movie tracking study. He also served as the Director of Research for Columbia Pictures and he was Senior Research Executive at Grey Advertising in NY. As a consultant, Perry created an in-house research department for AOL Moviefone and also helped to formulate that company’s brand identity (Mr. Moviefone). Perry has also functioned as a Producer’s marketing representative for such companies as Phoenix Pictures, Casey Silver Productions and Beacon Films where he worked on the campaigns for such films as Urban Legends, Hidalgo and Ladder 49.

Alok Mishra

Vice President
Worldwide Motion Picture Group

Alok has 14 years of market research experience, specializing in motion picture research. Prior to joining MPG, Alok worked at NRG Nielsen, starting out as a recruiter, and then working as an out-of-town recruit specialist and focus group facilitator, finally becoming a supervisor of screenings. Alok has worked closely with the marketing and publicity departments (both domestically and internationally) of all the major studios and has additionally worked very closely with hundreds of independent clients. One of the founding members of the Screenings Division, Alok joined the Worldwide Motion Picture Group in 2003. During the majority of his tenure with the group, Alok supervised both research and press screenings and headed up all audience recruitment efforts. Recently promoted to Vice-President, Alok now co-runs the Screenings and Qualitative division for the group; overseeing all operations and client service. Alok also continues to supervise screenings and is a trained moderator.

Rob Siegel

Vice President
Worldwide Motion Picture Group

Rob Siegel has over 15 years experience in the motion picture industry. Starting with the National Research Group as an audience recruiter for their screenings division, he eventually began work screening events, spending most of his time traveling so he could help recruit and supervise research screenings across North America. In 2003 Rob left NRG to come to Worldwide MPG where he was instrumental in the creation of the new screenings and qualitative division. Over the last 8 years he has become the leading organizer/supervisors of screening events in the movie industry.  His reputation for creating a gold standard in the industry on event quality helped make Worldwide MPG the market-share leaders in this area. Rob is widely known through the industry as one of the leading screening experts, with an unsurpassed knowledge of theaters around the country and an uncanny ability to continually run screenings that clients throughout the industry all agree are of the highest quality and standards.

Kristen Simmons

Senior Vice President
Worldwide Motion Picture Group

Kristen has over 12 years of marketing research experience specializing both in the consumer goods/services arena and in the motion picture industry. Kristen joined in 2005 and has since managed research in all areas of the Worldwide Motion Picture Group (research screenings, theatrical ad testing, movie tracking, exit polling and qualitative testing), giving her a 360 degree perspective on both qualitative and quantitative movie research. Kristen has learned and then mastered all aspects of the group allowing for the rare combination of someone who can create the product, understand it, manage it, sell it, write the results and then present it. During her time with the group, there is no area in which she didn’t either create or supervise in some capacity. Currently, she oversees all research and strategy for the group and also authors the Worldwide MPG weekly article regarding theatrical trends and findings on upcoming releases. She is well known for her keen insights, incredible work ethic, her talent for research, as well as her ability to communicate the findings in a way that is clear and compelling. Prior to her move to Worldwide MPG, Kristen worked for over five years at D/R Added Value, managing the research for offline ad tests and custom studies, for clients such as Coca-Cola, Chevrolet, Burger King and Campbell’s.

Drew Biehle

Research Manager
Worldwide Motion Picture Group

It’s no coincidence that the quality of market research has steadily improved over the past 6 years and that Drew started working in market research just over 6 years ago. In 2007, after 3 years processing data for product research at Kantar Operations, Drew switched to online ad testing for motion picture research at Worldwide MPG. Since then he has enhanced the heralded client service of the Worldwide Motion Picture Group with his masterful data processing. Though much of what he does is quite nerdy and perhaps boring to read about, the take-home here is that Drew’s scrutiny of the data and continued efforts to improve its value have ensured the rapid turnaround of valuable research.

Miriam Brin

Head of Script Analyst
Worldwide Motion Picture Group

Over the past year, Miriam has written assessments on over 30 scripts, ranging from independent films, to prestige projects from Academy Award winning screenwriters, to tent-pole films from major studios.  Miriam’s unique insight into genre, plot, and character provides the lens and context in which scripts are analyzed; allowing for a comprehensive evaluation of a film’s potential playability and marketability.  She has already written new guidelines on the categorization of different film genres and has become a driving force when re-defining archetypes for each project. Since being selected to lead this division in January 2011, the response to her work from filmmakers, producers, financiers, and studios has been quite enthusiastic.  She is known for having an incredible work ethic, immersing herself into every project.  For every script received by her team, Miriam not only reads the source material when applicable, she pours through the reports of every screening and ad test of similar films, and she (and her team) identify and then watch every comparable film to the project at hand.  The result of this insight and dedication to treating each script as unique, results in a deliverable that is, according to one studio head and chairman, “ the best, most comprehensive document I’ve ever read.”

Julio Correa

Senior Manager
Worldwide Motion Picture Group

Julio is a manager in the Worldwide Motion Picture Group, Screenings & Qualitative, and is in charge of all business development and operations on the east coast.  A perfect bilingual in English and Spanish, he graduated from Queens College in 1998 with a degree in Film Studies and Theatre Arts. Having worked for the company since 2004, Julio was for many years the top recruiter in the New York market, during which time he worked on a wide array of film projects for a variety of top studio clients.  During these years, he quickly became a supervisor of screening events which allowed him the opportunity to form strong and important relationships with said clients.  A friendly, natural people-person with excellent communication skills, he prides himself on his ability to tend to his clients’ needs, whatever they may be, and to consistently ensure their satisfaction with the highest level of professionalism.  Currently, Julio oversees the activities of a solid and reliable team of recruiters and supervisors on the east coast which works on a diverse range of projects such as film screening recruits, motion picture exit polls and focus group studies.

Noelani Durfee

Night Senior Research Manager
Worldwide Motion Picture Group

Noelani has worked for the Worldwide Motion Picture Group since 2005. Since joining the  Worldwide Motion Picture Group, she has quickly worked her way from a member of the night freelance research staff. In 2008 she became the Night Senior Research Manager of the freelance staff in the Screenings Division and has experience in all facets of movie research. During that time, she has run hundreds of research screening projects.

Laurie Eddings

Senior Manager
Worldwide Motion Picture Group

Laurie Eddings has more than 12 years experience in the motion picture industry.   She began her career with Miramax Films in New York City, where she developed expertise in production and research  before continuing into marketing analytics and distribution.  Laurie was then handpicked to establish and run the market research department at  The Weinstein Company.  Starting at the script level through release, Laurie directed all market research activities including audience screenings, ad testing,  tracking, exit polling and media relations.  As a member of the MPG team, Laurie’s focus is on International markets, where she utilizes her broad range of  research knowledge and client-side understanding, to effectively manage a range of projects, ensuring they run smoothly and deliver clear, actionable findings.

Elizabeth Jarosz

Moderator

Elizabeth Jarosz has over 15 years of experience in market research, consulting and brand management. Having moderated for more than 40 Fortune 500 companies as well as over 50 multi-million dollar brands, Elizabeth is widely known for her innovative probing techniques, strategic thinking, and powerful debriefs. She has extensive experience in conducting both traditional qualitative research and in pioneering new, nontraditional market research approaches has qualified her to be a master facilitator and trainer for all major qualitative methods including: in-depth interviews, in-context interviews, ethnographies, focus groups, shopper research, ZMET, DCE, CLWs (Concept/Positioning Workshops) and more. She is regularly called upon to lead training for other moderators and companies in these techniques. Her experience spans multiple industries ranging from CPG to Entertainment and she excels at interviewing virtually every target audience including: stay-at-home moms, upscale professionals, teens & tweens, and young children.   On a more personal level, Elizabeth is a founder of the global humanitarian organization "Humanity Unites Brilliance" and she has spent dedicated time in the slums of Africa helping women and children create businesses that will sustain them over time. Elizabeth is frequently hired to give inspiring and moving speeches to some of the largest companies in the world on key subjects for women, including: Working Women: Balancing Work & Life. In addition, she has been featured as a Consumer Expert / Marketing Expert on television shows including The Big Idea with Donny Deutsch, On The Money and Inside Edition, as well as in magazines including Fortune and Fast Company to name a few.   Her recent work as a moderator for theatrical screenings has won a great deal of praise, and she has quickly become in high demand among our clients in the film industry.

Kristyna Kanzler

Assistant Research Manager
Worldwide Motion Picture Group

Kristyna first came to team as an intern in the Motion Picture Group’s Screening department as a recruiter and helped to supervise screenings as well. Later she assisted Movie Dailies with the development of their tracker and archived database. In her role as Assistant Research Manager, Kristyna manages the Motion Picture Group’s Movie Dailies Movie Tracker, which is a weekly survey of all domestic films up to four weeks before their release, as well as, open-topic tack-on questions. She has also recently been involved in assisting in the production and development of the Moviegoers Experience Study, a quarterly survey gauging the attitudes and behaviors of the American moviegoer on movies and their complete movie going experience. Kristyna is also involved with tracking analysis, domestic and international franchise trackers, and custom research studies within the division that all contribute to the development of theatrical marketing campaigns.

Josh Kash

Senior Manager
Worldwide Motion Picture Group

Josh Kash has worked as a moderator in various areas of qualitative market research for over 12 years with a strong focus in the entertainment industry. He started out at Nielsen/NRG, but soon became a key asset to the Worldwide Motion Picture Group. His energetic, creative, and friendly moderating style is engaging and encouraging to all respondents. He is comfortable with any demographic and has worked with various combinations of respondents including kids, teenagers, parents and adults. Josh’s extensive experience working with these age groups is not only in moderating innumerable research screening focus groups, but also in working one-on-one with respondents during intensive qualitative groups from coast to coast. Josh has moderated hundreds of focus groups, mini-groups, in-depth interviews, and usability tests on a wide range of topics and formats. He has extensive experience in movies, television and video games, advertising/positioning, sports, pop culture/trends, consumer products, and consumer electronics. Known for working with many of Hollywood’s most prestigious studios, independent production companies, filmmakers and video game makers, he has moderated for Universal Pictures, Paramount Pictures, CBS Films, New Line Cinema, Warner Brothers, 20th Century Fox, Activision, Namco, and more.

Stephanie Miller

Research Manager
Worldwide Motion Picture Group

Stephanie joined the Script Analysis team for Worldwide Motion Picture Group in 2011 and has undertaken the responsibility of supporting both qualitative and quantitative film research. In this time, she has contributed to several projects for major studios, producers, and independent filmmakers by using her various skills in genre analysis and secondary research. Utilizing her diverse experience and her background in marketing and management, she also facilitates the acquisition and calculation of secondary data used for script assessments.

Claire Rosen

Senior Research Manager
Worldwide Motion Picture Group

Claire Rosen has worked in the Motion Picture Group since 2004, specializing in Creative Ad Testing research. Having worked in both Screenings and Ad Testing, Claire’s unique breadth of experience covers many areas of Motion Picture research. As the in-house analyst for Creative Ad Testing, she has worked on a diverse array of projects, from ad testing and screenings reports, to custom entertainment projects, lending her keen analytic insights. Survey design and questionnaire development are also among Claire’s specialties, with many of her ideas being the basis of the standards currently in use.  Claire works extensively on the MPG quarterly Moviegoer Study, utilizing her background in Motion Picture research to help better understand moviegoers and the industry as a whole. In addition, Claire co-authors the weekly article published in Movieline International.

George Zaver

Senior Manager
Worldwide Motion Picture Group

George has had 17 years of entertainment market research, beginning his career with the National Research Group and Nielsen. He has supervised and moderated test screenings and focus groups for the major studios, including Paramount, Sony and Universal, as well as independents such as LionsGate, Miramax, Focus and the Weinstein Company. Further contributing to extensive experience in market research, he has conducted testimonials for MTV Movie House, and supervised press screenings for all the major studios. He is currently one of the most requested supervisors for press and publicity screenings. George’s passion and knowledge of films extends beyond his job, recently finishing a critically acclaimed short film. He has a strong commitment to give the best for his clients to succeed on every level.

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