LOS ANGELES — Forget zombies. The data crunchers are invading Hollywood. The same kind of numbers analysis that has reshaped areas like politics and online marketing is increasingly being used by the entertainment industry. Netflix tells customers what to rent based on algorithms that analyze previous selections, Pandora does the same with music, and studios [...]
News
The Worldwide Motion Picture Group at Ipsos OTX MediaCT (MPG) is regularly providing knowledge, feedback and information relating to trends and developments in the film, entertainment and media marketplace. The following are examples of press coverage for MPG:
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May. 06, 2013
CEO Vincent Bruzzese On Page A1 of the New York Times
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Apr. 22, 2013
CEO Vincent Bruzzese of Worldwide MPG Opens “An Industry Think Tank 2.0″ at CinemaCon
Vincent Bruzzese spoke the opening remarks for the panel “An Industry Think Tank 2.0″ at CinemaCon on Wednesday morning. The panel included Universal Pictures chairman Adam Fogelson; veteran producer Michael De Luca (CEO Vincent Bruzzese of Worldwide MPG Opens “An Industry Think Tank 2.0″ at CinemaConMoneyball, Captain Phillips); Carmike Cinemas president and CEO David Passman [...]
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Nov. 26, 2012
Vincent Bruzzese Talks About the Coming Holiday Box Office
“I think we’re looking at one of the bigger box office seasons,” Vincent Bruzzese, president of the market research firm Ipsos’ motion picture group, said. “Last year, there was a diverse mix of films, which had something for everyone, but nothing that really excited anyone. This year, we’re looking at more movies with a broader [...]
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Nov. 02, 2012
Vincent Bruzzese on The Hays Advantage Discussing Disney Purchase of Lucasfilm
Listen to Vincent Bruzzese talk with The Hays Advantage discussing the impact of Disney’s purchase of Lucasfilm. Download the audio via The Hays Advantage
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Oct. 02, 2012
Vincent Bruzzese Speaks at TheGrill On the Power of Word of Mouth
Read the full article at thewrap.com