Deep Experience in Research and Strategy
Having been directly involved either in research or consultation for box office blockbusters, award winners and independent films for close to a decade, MPG has a reputation in the industry as one of the leaders in motion picture market research and strategy, with clients as diverse as major motion picture studios and award winning producers, to filmmakers that are new to the arena.
How We Measure Up
Since 2005, we have conducted research testing hundreds of films, 109 of which each went on to gross domestically over 100 million at the box office. 45 have been nominated and have won Golden Globes and Oscars. Of those 45:
- 67 Golden Globe nominations, leading to 21 wins.
- 85 Oscar nominations, leading to 27 wins, including Best Picture.
We have tested films in every genre, including animation, documentary and short films, compiling a significant database of benchmarks with which to compare results.
Clients include every major motion picture studio and over 100 production companies, both indie and mainstream.
In the last 5 years alone, we've tested 109 films that each grossed over $100 million at the box office domestically.