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What We Do

The Worldwide Motion Picture Group has been the industry’s primary source for research needs and marketing consultation over the past ten years. We offer products and experience that cover all aspects of a film’s lifecycle, using quantitative and qualitative research, and provide expertise in the areas of production, marketing and distribution for major studios as well as independent production companies and individuals.

“We deliver valuable custom and syndicated research for our entertainment clients at an affordable cost for the highest quality results available.”

Using our extensive experience in areas all areas of entertainment research, and a rich database of historical comparisons, we will provide you with actionable results within an industry context. We invite you to discover how we can help you.

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Insights

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    CEO Vincent Bruzzese On Page A1 of the New York Times

    May 6, 2013 at 11:54 am

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    LOS ANGELES — Forget zombies. The data crunchers are invading Hollywood.

    The same kind of numbers analysis that has reshaped areas like politics and online marketing is increasingly being used by the entertainment industry.

    Netflix tells customers what to rent based on algorithms that analyze previous selections, Pandora does the same with music, and studios have started using Facebook “likes” and online trailer views to mold advertising and even films.

    Now, the slicing and dicing is seeping into one of the last corners of Hollywood where creativity and old-fashioned instinct still hold sway: the screenplay.

    A chain-smoking former statistics professor named Vinny Bruzzese — “the reigning mad scientist of Hollywood,” in the words of one studio customer — has started to aggressively pitch a service he calls script evaluation. For as much as $20,000 per script, Mr. Bruzzese and a team of analysts compare the story structure and genre of a draft script with those of released movies, looking for clues to box-office success. His company, Worldwide Motion Picture Group, also digs into an extensive database of focus group results for similar films and surveys 1,500 potential moviegoers. What do you like? What should be changed?

    Read the whole story at The New York Times.

     

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    CEO Vincent Bruzzese of Worldwide MPG Opens “An Industry Think Tank 2.0″ at CinemaCon

    April 22, 2013 at 12:25 pm

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    Vincent Bruzzese spoke the opening remarks for the panel “An Industry Think Tank 2.0″ at CinemaCon on Wednesday morning.

    The panel included Universal Pictures chairman Adam Fogelson; veteran producer Michael De Luca (CEO Vincent Bruzzese of Worldwide MPG Opens “An Industry Think Tank 2.0″ at CinemaConMoneyball, Captain Phillips); Carmike Cinemas president and CEO David Passman (who also serves as chairman of NATO): Bud Mayo, CEO of pioneering digital circuit Digiplex Destinations; and Matt Jacobson, head of development at Facebook and one of its first ten original employees.

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    Vincent Bruzzese Talks About the Coming Holiday Box Office

    November 26, 2012 at 3:31 pm

    “I think we’re looking at one of the bigger box office seasons,” Vincent Bruzzese, president of the market research firm Ipsos’ motion picture group, said. “Last year, there was a diverse mix of films, which had something for everyone, but nothing that really excited anyone. This year, we’re looking at more movies with a broader reach and a slate of films that inspires more urgency in people to go to the theater.”

    Read the full article at thewrap.com

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    Vincent Bruzzese on The Hays Advantage Discussing Disney Purchase of Lucasfilm

    November 2, 2012 at 10:35 am

    Listen to Vincent Bruzzese talk with The Hays Advantage discussing the impact of Disney’s purchase of Lucasfilm.

    Download the audio via The Hays Advantage

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    Vincent Bruzzese Speaks at TheGrill On the Power of Word of Mouth

    October 2, 2012 at 5:46 pm

     

    Read the full article at thewrap.com

     

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